Having decided recently to make some changes to my premises shop front, I considered what clients might like to know about me and what I offer. Being in the fortunate position of having my own clinic premises, I am able to convey information easily to drivers and pedestrians passing by on Durnsford Road and Merton Road. As listing the problems I work with would fill most of my windows, I reckoned that contact and web details should feature prominently - most clients seem to browse my website before contacting me. But I get many enquiries too from local people who stop by and collect a leaflet from my outside dispensers, so I've chosen to add my professional qualifications and names of the professional bodies to which I belong, to the information displayed on the window glass.
It is important to me that clients can reassure themselves that the therapist they plan to work with is fully trained and is a member of one or more professional association. Unfortunately it isn't yet illegal to set up as a therapist without any qualifications at all, although thankfully this is rare now. Some people do feel embarrassed to ask about such matters so I like to make it as easy as possible for clients to access this data.
The clinic windows now look fab, thanks to Steve at Artline Signs, and I love my striking new boards, door sign and window sashes. I'm tempted to go further and invest in a patio table and chairs outside, and maybe some plants, but I think given the weather in Wimbledon so far this summer, we may be staying inside with our espressos rather than sipping our frappucinos in the SW19 sun!
