How do you find a hypnotherapist to help you?

Back in March I bought a new car - a fabulous bright red VW Up! It got a lot of attention as it's a brand new model and 2 months on I've still not seen another in Wimbledon. I spent some time planning how I would 'decorate' it. Some people said I should give examples of issues or conditions I work with such as Anxiety, Phobias, Performance Nerves, Weight Loss, Hypnobirthing etc, whilst others said it was important to put my name and my qualifications on the car so that people would know I'm a professional hypnotherapist and entirely above board. Whilst considering possible straplines, we pondered what we felt the public response would be to our 'clever' phrases... In the end I kept it simple, with my new logo prominent and my contact details clear. I collected it on Friday and was very pleased with the striking look. On Sunday I drove to a hypnotherapy training event in Birmingham where my car was admired by many. One hypnotherapist though, said she felt my car graphics were 'inappropriate' - an interesting response, and one which has started a debate. Are therapists business people (the majority of us are self-employed) who would be expected to market their services, or are we, as caring professionals outside of the NHS, seen as a discreet 'service' to be discovered only by those who seek us out? What would your response be to a therapist advertising? Would it make a difference if the advert was on the side of a London bus, printed in a parish magazine or on a corkboard in a health shop? Is it ok for a dentist to market their techniques for achieving the perfect smile through paid advertising, while hypnotherapists sit quietly behind a brass wall plaque, waiting to offer our therapeutic approach to smile creation? Of course different things appeal to different folk, but it's hard to help people to feel the way they want to feel, behave the way they want to behave, and go on to achieve the life they want, if they can't find us or don't even know we exist...