Not everyone exposed to Western media is bulimic or anorexic of course. This suggests that it is much more complicated than exposure to media images. It is likely that this simply exacerbates pre-existing inclinations. People with both healthy and unhealthy BMI’s (Body Mass Index) have been diagnosed with eating disorders, so it is not just about being thin. Eating disorders are complex and the focus needs to be shifted from BMI to how people think about food and how they feel about their weight and body image. Increasingly, males are being diagnosed with eating disorders, which in the past, was considered a problem that only young women developed.
Individuals who are prone to being obsessive, depressive or who are perfectionists are often extremely self-critical. Dissatisfaction with the body can be a catalyst for disordered eating and this can be exacerbated by cultural icons and images. Vulnerable individuals may then conclude that smaller and thinner is better. Those who suffer from anorexia are driven not only by thoughts of getting thinner and eating less but also by being in control. Those who binge on food, often do this to block an emotional void or emptiness and try to fill this ‘gap’ through overeating. The guilt and self-loathing that follows will often lead to purging.
How much the TV or media we are exposed to and how often it triggers eating issues is difficult to measure precisely, as there are always other factors. A recent BBC article stated that "up to an estimated 40,000 people suffer from anorexia in France, nine out of 10 of them women and girls. And a US Study reported up to 90 percent of American women report they feel dissatisfied with their bodies, and that of teenage girls, 44 percent believed they were overweight and 60 percent were trying to lose weight".
These are disturbing statistics and as a global society, we need to review our attitudes to shape, size and attractiveness. If we focused on people’s achievements, rather than appearance, healthier role models would be created. It is extremely concerning that in the 21st century, women are still described by their shape, size or hair colour. We need to promote the message that being skinny isn’t better and being a size zero or having a thigh gap is not a measure of attractiveness, nor a laudable achievement.